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Air Like – Managing a Website Cannot be Separated from doing Keyword Research. You Must Make Accurate Keyword to make your Article SEO.
This is important so that when running your website it is well mapped where and where your website will go. Then it is important that you become familiar with keyword research tools.
Today’s website competition is getting tougher, every second there is a change in the position of every page that you have and that has ever appeared in search engines. This is because search engine algorithms are constantly being updated. Moreover, more and more websites are growing.
Therefore, so that the website does not sink or even appear in search engines such as Google, Yahoo!, and Bing. It is important that you do keyword research. And there are still many tools that can be used to do keyword research.
In this article, we, Unlimited will share with you about accurate keyword research for websites and blogs, along with the tools used. So, read this article to the end, okay?
What Are Keywords?
Keywords (also known as “SEO keywords,” “keyphrases,” or “search queries”) are words and phrases that users type into search engines to find information on a particular topic. In the world of search engine optimization (SEO), keywords are used in webpage content as a way of ranking at the top of Google’s results for that same keyword.
How to do Keyword Research
Before discussing further how to do keyword research using Ahrefs, let’s first refresh our memory about what keywords are. Keywords are words or sentences that people type in search engines. These terms are also known as search queries, or SEO keywords.
What is Keyword Research?
Keyword Research is the process of determining what keywords are suitable to use, when creating articles on a blog or website. Because by doing keyword research, you can find out what phrases people use when searching in search engines. Like Google, Bing, and so on.
As you do your research, you can find out about potential keywords to schedule as content. Then, you will get potential keywords, you can easily get traffic or visitors to your website.
Types of keywords themselves are divided into 2, namely short tail keywords and long tail keywords. But there are also people who mention there are 4 others known as perennial keywords and seasonal keywords.
Read Also : 5 Causes of No Website Visitors
Why is Keyword Research So Important?
Then, of course many are wondering, how important is doing keyword research? The answer, it could be very important. Keyword research serves to determine potential keywords, or find out what topics people are searching for on Google.
When you know what topics people are searching for on Google, you can create quality articles, targeting those keywords. With this research, you can also find out the approximate number of internet users searching for that keyword, as well as how tough the competition is.
If you don’t do keyword research, then you won’t be able to find out the number of searches and the difficulty level of the keywords you’re targeting. For example, let’s say you create content that targets the keywords you want.
Then you find your article is on the first page of search. But apparently, the incoming traffic is not as expected. As it turns out, this keyword has a low search volume.